Apple's Siri is apparently the market leader for mobile voice assistants, beating out popular players like Google's Assistant.
Also interesting here is Amazon Alexa and Microsoft Cortana's high rankings, considering neither one is automatically integrated into a smartphone. Alexa's particularly impressive 10% share accounts for the people who use the voice assistant through the Alexa app in order to access their Echo smart speakers — a capability that wasn't even possible until 2017. Cortana, meanwhile, can now only be bought in the Google Play Store.
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